January 2022 has seen the lowest rate of online retail growth ever recorded in 22 years of tracking, with a decline of 24.4% year-on-year (YoY), according to the UK’s ecommerce association IMRG.
Alongside this, IMRG’s index, which monitors the online sales performance of some 200 retailers, also recorded the lowest annual growth rate ever for 2021, with just 2.7% total market growth. .
The figures indicate that last month’s slump comes as a result of retailers competing against a pandemic-influence growth rate of 61.8% from January 2021, when the UK was under lockdown – causing ecommerce to experience a “significant boom”.
