Soltau emphasized the work to revamp J.C. Penney. She also plans to release a long-term strategy map in the coming months. “We are working to reestablish the fundamentals of retail at JCPenney, and at the same time, we are building capabilities to satisfy the wants and expectations of our customers,” she said.
But the latest efforts come after years of slow-burning turnaround efforts that failed to change the retailer’s sales trajectory. The retailer’s latest results gave investors jitters after earnings fell short of analyst estimates, sending shares down 8.7% in premarket trading, according to MarketWatch.
