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Is Whole Foods’ e-grocery business headed down a dark path?

September 3, 2020

Amazon.com could be entering a new phase of its e-grocery business as it opens its first dark store dedicated to Whole Foods’ e-grocery fulfillment.

Amazon will be opening the location in Brooklyn, NY, according to USA Today, but will not give the general public access to the facility’s long shelves of products or large grocery coolers, nor will customers be able to pick up from the store directly. Product will be exclusively picked for delivery drivers and some bike delivery people.

While Amazon had been planning the dark store before the novel coronavirus pandemic hit, the crisis has dropped the retailer into the deep end of e-grocery fulfillment.

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