Instacart’s ability to enable grocers to quickly implement or scale up delivery operations has been critical to meeting unprecedented demand throughout the pandemic, but some grocers are finding a weakness in the relationship — they’re not making any money.
While Instacart partnerships can increase revenues, the commission that Instacart charges — often amounting to more than 10 percent of every transaction — has been cutting into grocers’ margins to the extent that some don’t feel that they are making any profit on Instacart customers, according to The Wall Street Journal.
