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Is Amazon on its way to becoming America’s favorite grocer?

January 14, 2021

A new survey finds that has become the preferred source of groceries for the largest number of Americans.

The findings, introduced yesterday during a streaming session at the NRF Big Show 2021, were based on a survey of 10,000 U.S. households by dunnhumby. The research found that Amazon passed the grocers — H-E-B and Trader Joe’s — that topped the list last year.

Amazon and Target were called out for making significant year-over-years gains in the annual survey. These were driven by larger numbers of consumers turning to the retailers as sources for contactless grocery services as the novel coronavirus pandemic spread across the country.

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