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International online luxury sales jumped 170% over August and September

October 5, 2020

Via: Charged

Online cross-border luxury sales have shot up by nearly 200 per cent as the “much-predicted shift to digital luxury” gets underway.

Throughout August and September, international sales of luxury goods spiked 170 per cent compared to a year earlier as the ongoing coronavirus crisis forces the industry to bring their experiences online.

According to data from eShopWorld, these figures follow a peak in July when international luxury sales were 40 per cent higher than the lead up to Christmas last year, traditionally the most lucrative sales period for luxury brands.

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