Online cross-border luxury sales have shot up by nearly 200 per cent as the “much-predicted shift to digital luxury” gets underway.
Throughout August and September, international sales of luxury goods spiked 170 per cent compared to a year earlier as the ongoing coronavirus crisis forces the industry to bring their experiences online.
According to data from eShopWorld, these figures follow a peak in July when international luxury sales were 40 per cent higher than the lead up to Christmas last year, traditionally the most lucrative sales period for luxury brands.