People either love or hate Instagram stories. But no matter what your feelings are about them, IG stories can be an indispensable tool when it comes to social media strategizing for your small business. A quick look at stats on the matter is enough to turn even the biggest Instagram stories skeptic into a willing participant. But don’t just take our word for it, see for yourself:
As of 2022, 58% of users say that they’ve become more interested in a brand after seeing it on IG stories. Instagram actually makes a quarter of its ad revenue worldwide through IG stories. Brands that invest in making awesome IG stories see increased traffic, which leads to more customers.