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Ikea to open 1st Manhattan store

December 4, 2018

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Ikea is not only shifting its real estate strategy to meet customers where the company believes they will increasingly live but is also adding services to its sales focus.

The company’s previous CEO, Peter Agnefjall, had begun to emphasize that the company would be revisiting the quality of its goods, under pressure from online sales of better quality furniture that are undermining Ikea’s convenience premise. But these days, the company, now led by Jesper Brodin who arrived as president and CEO of Ikea Group in September last year, is talking less about quality and more about how and where it should sell its goods.

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