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Ikea refreshes marketing with experiential, digital push and fewer print catalogs

August 3, 2018

As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers engaged with the brand. The pop-up events that let consumers actually step into room designs from the catalog will help the brand create memorable experiences that could possibly translate into sales and digital engagement. Millennial and Gen Z consumers are especially responsive to real-life experiences where they can engage with the brands and share their experiences on social media.

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