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Ikea Moving Fast To Multi-Tier Store Strategy In U.S.

January 26, 2021

Via: Forbes
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Don’t look now but Ikea — that bigger-than-big-box home furnishings retailer out on the highway — is coming to a downtown near you.

After spending most of its more than 75-year existence as a retailer operating huge destination-stores, the Swedish chain is rapidly moving from its one-size-fits-all strategy to a multi-tiered network of stores that include in-store urban locations and even neighborhood shops specializing in design services or as places to pick up orders placed online. It will have all three formats in five key cities by 2024, it says.

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