The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As the retail industry shifts, so do customer expectations. Retailers are facing a multifaceted challenge to meet customer experience standards while tackling increasing competition, skyrocketing location costs, hiring challenges, advancing technologies and the growing need to contribute sustainable solutions.
For most retailers, this situation is akin to fighting battles on multiple fronts. The most overwhelming part of the battle is prioritizing where to put maximum energy and resources to achieve greater ROI and sustainability in the long run, while consistently improving the quality of the experiences they deliver.
