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How Online Reviews can Drive More Retail Sales

November 18, 2019

Receiving and promoting online customer reviews can enormously impact your retail business. Positive customer reviews can influence consumers to pull the trigger and make a purchase.

If you want your retail business to sell more, driving more positive online reviews is a great way to achieve that—whether you’re exclusively eCommerce, have a brick-and-mortar store, or are fully omnichannel (that is, selling online and in-store).

Driving positive reviews, however, doesn’t happen automatically. You need to put in a dedicated effort to encourage customers to leave reviews and know how to leverage them to maximize their potential benefits.

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