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H&M’s new boss says its 5000+ “stores will change” as it focuses on digitalisation

February 3, 2020

Via: Charged
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H&M is planning to reposition its 5000-plus store estate into logistics hubs focusing on “digital growth” as its new management aims to shake things up.

Last week the world’s second largest fashion retailer H&M revealed a major shake-up of its leadership team as chairman Stefan Persson announced his departure after more than 20 years.

Persson’s successor, son and current chief executive Karl-Johan Persson has since suggested plans to take the company in a new direction, limiting store openings and using its already substantial estate to become logistics hubs for online orders.

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