According to Supermarket News, about 45% of consumers have shopped for groceries online, but 60% of that group says they rarely do so. The biggest barrier to online grocery shopping is perishables like meat and produce. Supermarket News explains 53.7% of consumers don’t trust others to pick out the best or freshest grocery items, which prevents them from buying groceries online. Another 44.3% of consumers won’t pay for delivery, which can be expensive with perishable foods.
