As competition between supermarkets intensifies and grocers feel threatened by Amazon, retailers are looking for new ways to attract customers. Kroger, which is arguably under more pressure than any major chain, has turned to restaurants, meal kits and online shopping, among other outlets. Now it’s turning to apparel.
The company has previously sold some basic clothing at its Fred Meyers stores but nothing deemed to be fashionable or premium quality. But Kroger is trying to change that.