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Google releases Retail Search tool to improve shopper discovery

March 31, 2022

Google created the Retail Search feature to address inadequate searches that lead to cart abandonment on e-commerce sites. The tech giant conducted a survey with the Harris Poll indicating that 94% of U.S. consumers quit a shopping session due to inaccurate search results. The company also said that retailers lose $300 billion in sales annually because of search abandonment in the U.S.

“Today, people expect search engines to understand their intent more deeply, return relevant results faster, and help them discover new products easily with personalized recommendations,” Belwadi wrote in the announcement.

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