Google’s various shopping-oriented features are significant to mobile marketers in different ways. For car makers, the AR Autos platform will give them a chance to create 3D and AR renderings of their vehicles to provide a more immersive view of key features. The experience can help to showcase cars, trucks and SUVs before prospective buyers visit a dealer lot, especially as many people seek to limit in-person contact during the coronavirus pandemic. Dealers and automakers are investing in digital marketing tools to engage those consumers as online-generated sales surge, CNBC reported.
