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Forever 21 relaunches international e-commerce

January 7, 2020

Forever 21’s bankruptcy for many observers is a sign of the times — of the demand for sustainability and good value that is seen as the catalyst for growth in apparel rental and resale.

At least in the U.S., that is driving a slowdown in overall apparel sales and throws Forever 21’s longer term prospects into question. That may be one reason why, despite centering its post-bankruptcy operations on the U.S. and Latin America, the fast-fashion retailer doesn’t want to completely let go of its potential abroad.

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