Online grocery shopping is a weekly habit of a segment of the population, according to a new study.
One in six consumers (15.8 percent) said they purchase groceries online and have them delivered to their home weekly, according to PYMNTS’ “ConnectedEconomy Monthly Report”. While this is fewer than the near quarter of customers (24.6 percent) that purchase non-grocery products from websites like Amazon.com, Etsy or eBay every week, it nevertheless indicates that a significant number of shoppers have folded e-grocery into their routine for more than just occasional stock-up purchases. The percentage of shoppers using e-grocery monthly or less frequently was 16.8 percent. The numbers for weekly use of curbside pickup stood at 15.6 percent.
