Whole Foods and parent company Amazon are making it clear that they’re done subsidizing the extra costs that come with grocery delivery.
Although Prime shoppers responded emphatically to free delivery on large orders from Whole Foods stores during the pandemic, with the number of deliveries made in 2020 through the grocer triple what they were in 2019, the companies indicated that continuing to meet demand with that pricing structure is unsustainable due to higher costs for equipment, technology and other operational tools.
