LAS VEGAS — When Target entered the grocery space just over a decade ago, the company saw incredible potential for growth and quickly turned it into a $15 billion business. But the rapid expansion into fresh food and beverage left the grocery department without much of a point of view, said Stephanie Lundquist, executive vice president of food and beverage at Target, during her keynote address at Groceryshop in Las Vegas.
“In the rest of the store, we were ‘Tar-zhay,’ but in food, we were simply functional or transactional,” said Lundquist.
