As we continue riding out the pandemic, it’s important for grocery retailers to understand shopping behavior has been altered forever. E-marketer reports that online grocery sales grew 54% in 2020, exceeding initial pre-COVID projections. In 2021, online grocery shopping is projected to push past a record $100 billion in spending.
Now is the time for grocers to let data guide action. In-store shopping strategies coupled with a continuing focus on all things online will result in improved brand loyalty and growing market share if you rely on your data. Grocers must create a holistic view of consumers by orchestrating data-driven insights to feed demand-planning analytics that increase relevant recommendations, promote in-stock merchandise, and improve customer satisfaction. Steps a grocer can take include: