As consumers look to save money on takeaways and eating out, grocery retailers can be the quiet winners during an economic downturn. We saw this at the start of the pandemic when food store sales shot up by 21%. Despite dining out becoming an unrestricted option once again, 71% of people in the U.S. still plan to cook more at home. The pandemic trend of following food influencers on Instagram and TikTok and re-creating their recipes hasn’t waned and continues to drive consumer grocery purchasing habits.
