According to a recent Pitney Bowes BOXpoll survey, 54 percent of U.S. consumers believe grocery delivery within an hour is important to them, well above other categories. That’s good news for the wide range of “ultra-fast” or “rapid” delivery upstarts entering the marketplace.
The entrants promise delivery within as little as 10 or 15 minutes and their expansion has been fueled by major venture capital funding over the last year. Players include Gopuff, which recently scored a $15 billion valuation in a funding round, as well as Getir, Gorillas, Fridge No More, Buyk and Jokr.
