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How China’s Missfresh Makes Rapid Grocery Delivery Pay

June 6, 2022

The profit margin at grocery has always been razor-thin, and now, with online grocery growing in popularity, retailers must add the costs of picking individual orders and doorstep delivery to their already tight balance sheets.

As grocers around the world work furiously to meet consumers’ demand for delivery without breaking the bank, Chinese online grocer Missfresh looks to have a winning model. A pioneer in on-demand, hyper-localized delivery, Missfresh averages a nationwide delivery time of 36 minutes for everything from pantry staples to fresh seafood.

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