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How can grocers reawaken the home cooking bug?

July 12, 2022

An FMI study finds that, while Americans are still cooking at home more than ever before, enthusiasm for doing so has waned to pre-pandemic levels.

The organization’s “U.S. Grocery Shopper Trends 2022” study found the number of Americans who “love” or “like” cooking had dropped to 41 percent from 46 percent last year.

The main reasons for not wanting to cook included wanting to go to a restaurant, cited by 40 percent; an urgency of getting food quickly, 32 percent; and getting takeout, 27 percent.

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