Grocery stores and hotels might at first glance seem to have little in common. But for Ryan Draude, the similarities are crystal clear.
Just as hotels offer rewards to people who regularly stay with them and take steps to recognize guests when they walk in, Draude, head of loyalty and digital for Giant Food, thinks one of the most effective ways food retailers can build ties with their customers is by turning grocery shopping into a personalized experience built around their needs and preferences.
