Though Chipotle has been focused on winning back all the customers it lost during its food-safety crisis, a company executive says some restaurants don’t have enough food to feed the people who do want to eat there. And those food shortages are making customers cranky.
The shortages have become an “increasingly frequent problem” as some restaurants miscalculate demand and don’t make enough food, Mark Crumpacker, Chipotle’s chief marketing officer, said on a call with analysts reported by Business Insider.
“Running out of food is a very common occurrence at Chipotle,” he explained. “It’s hard to do — to keep up with the demands in exactly the right way.”