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Will the ‘Buy Now, Pay Later’ model overcome economic and regulatory challenges?

July 28, 2022

“Buy Now, Pay Later” (BNPL) services, such as Affirm, Afterpay, Clearpay and Klarna, saw explosive adoption as e-commerce upshifted into a higher gear during the pandemic, but are now facing questions over their sustainability against a tide of rising interest rates, inflation and regulatory threats.

The services let shoppers defer payments to a later date or break up purchases into interest-free installments.

Rising interest rates narrow already-thin margins for BNPL providers. Their profitability is dependent on their own borrowing rates being much lower than the fees charged to merchants for their service.

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