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Will Macy’s curated marketplace distinguish it from online rivals?

November 19, 2021

Macy’s plans to launch a curated online marketplace that will recruit “carefully selected” third parties to sell their products on macys.com and bloomingdales.com. The platform will launch in the second half of 2022.

Jeff Gennette, chairman and chief executive officer of Macy’s Inc., speaking yesterday on the company’s third quarter earnings call said the new platform will connect third-party merchants with the chain’s customers “in a scalable way.” He said that the addition of the third parties will give customers access to an “even greater breadth of assortment of exciting products to deliver on our promise of style and curation.”

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