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Walmart launches TV shopping partnership with Roku

June 20, 2022

Via: Charged

Walmart has launched a TV shopping partnership with Roku to help “make TV streaming the next ecommerce shopping destination.”

The two companies have inked a deal that will make Walmart the exclusive retailer allowing streaming viewers to purchase products fulfilled by the company and directly on Roku’s platform.

“We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase,” Walmart chief marketing officer William White.

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