With so much to gain, e-commerce businesses can’t afford to lose sales due to poor website design. Frost & Sullivan reports that annual B2B e-commerce will reach $6.7 trillion by the year 2020. Meanwhile, eMarketer estimates that global retail e-commerce will reach $25 trillion in 2019.
For most websites, there are established best practices that can help you build a useful, functional site. But e-commerce websites are unique. They need to manage inventory, process payments and provide a convenient shopping interface. And, they need to work harder to overcome the inherent uncertainties of the internet in order to inspire consumers to part with their hard-earned cash.