Amazon revealed this year’s dates for its annual Amazon Prime Day extravaganza, expaning the event to two full days. Without missing a beat, Target and eBay then announced competing sales.
Amazon Prime Day will take place July 15-16, beginning at midnight (PT) on Monday, July 15 and – for the first time ever – run for 48 hours (compared to 36 hours in 2018.)
More than 250 retailers are predicted to take part in Amazon’s fifth Prime Day, according to a recent survey from RetailMeNot. That’s up from 194 last year and 119 in 2017. Amazon had little competition when it launched Prime Day back in 2015, when only seven retailers entered the fray.
