UK ecommerce and online grocery shopping has sharply declined in 2022, according to a new study by digital intelligence platform Similarweb.
The research reveals that the online retail market has taken a hit in 2022, hinting that the cost of living crisis is having a drastic impact on shopping habits.
Similarweb found that traffic to online ecommerce and grocery shopping sites has fallen by 15% in the first 5 months of 2022 compared to 2021 traffic.
