Online sales of alcoholic drinks are set to increase by 66 per cent over the next five years, according to a study by drinks market analysts IWSR.
The study was conducted over Australia, Brazil, Canada, China, Colombia, France, Germany, Italy, Japan, Mexico, Netherlands, Nigeria, South Africa, Spain, the UK and the US.
The results concluded that alcoholic drinks sales increased by around 12 per cent in those countries throughout 2019, however that figure climbed to nearly 43 per cent during the lockdowns of 2020.
IWSR believes that by 2025, ecommerce will account for around six per cent of all volume sales of alcoholic drinks, up from two per cent 2018.
