Top
image credit: Unsplash

Nearly 20% of consumers plan to shift holiday spending online: Coresight

October 27, 2021

Amid a supply chain crunch, concerns over out-of-stocks in stores are driving customers online this holiday season. A recent report from Deloitte found that 75% of shoppers are worried about products running out this holiday season, which drove them to buy their holiday goods earlier this year.

But as a result of shipping delays affecting the industry, stores will also be a key channel this year. The report aligns with other research indicating that consumers are willing to return to in-store shopping this year and the next few years. The NPD Group released a report earlier this month showing that 58% of survey respondents plan to shop in stores thanks to the wide availability of COVID-19 vaccines. Another report from Forrester found estimates that 72% of retail sales will occur in-stores through 2024.

Read More on Retail Dive