image credit: Unsplash

Ikea to spend $3bn to make ecommerce purchases easier

May 10, 2022

Via: Charged

Ikea has vowed to spend $3 billion to make ecommerce purchases easier for customers.

The investment will help the furniture retailer open new locations in cities across Europe and North America, as well as retrofitting existing stores to better fulfil online orders.

It comes as Ikea is slowly moving away from its model of placing huge warehouses in city suburbs and opening new stores or revamping old ones for a ‘more immersive’ experience and to meet home-delivery demand, parent company Ingka Group said in a release.

Read More on Charged