Building a recommendation engine from scratch can be complex, while relying on off-the-shelf, packaged solutions makes it almost impossible to develop a differentiated customer experience or gain a competitive advantage. Now, there is another way — today, retailers have an ability to build recommendations using an API-driven machine intelligence approach that is simple to integrate and easy to use.
The Machine Learning Approach
The existing systems and software stack in any organization can be elevated to the advantages on offer here — and the functionality far outstrips off-the-shelf packaged solutions.