Convenience is everything when it comes to online purchases. And it’s not about the math constant ℼ but about a constant in ecommerce that helps retailers get a bigger slice of the pie: conversions. Ecommerce businesses know all too well how small barriers to purchase can make a big difference in conversion rates. For many consumers, a couple of extra clicks or mere seconds of work is all it takes to go from wanting a product to giving up on it.
