Across the biggest retail events of the calendar year, ecommerce websites had to handle up to 80% more website traffic than normal, according to a new report by cloud hosting platform Platform.sh.
Among the 12,000 websites that run on Platform.sh throughout Europe, the US and APAC, 2 billion visits were recieved on Black Friday alone.
The research reveals that during Cyber Monday, ecommerce website visits were up 50%, compared to an average Monday in 2022.
With the holiday period now in full swing, this surge doesn’t seem to be quietening down, with website traffic for the first week of December up 24%, with over 1 billion website visits per day this week compared to the 2022 average.
