image credit: Adobe Stock

Building a Retail Media Network From Scratch: How Retailers Can Maximize the Value of Untapped Data

March 23, 2023

For 20-odd years, third-party cookies have reigned supreme in the advertising world as digital ads rocketed to a market worth hundreds of billions of dollars. Retailers and brands wholeheartedly subscribed to conversion measures they didn’t control, but it’s always been something of an open secret that these cookies were a shoddy substitute for the deep, precise measurement of signals and sales, relied upon long before the advent of computers.

Now, the age of the cookie is coming to an end — a “crumble” deferred several times by Google already that yet remains clearly in sight. Privacy concerns inevitably led to meaningful legislation from Europe and California, and will see third-party cookies deprecated by late 2024, barring any more foot-dragging delays.

Read More on Retail TouchPoints