Amazon has announced that it will give ecommerce merchants free software for managing shoppers’ orders on and off its platform, as the retailer extends its reach.
The company will be ending monthly fees for Veeqo, a shipping software firm it recently acquired, for sellers. The company is also offering the software to merchants when they fulfil orders via rival ecommerce platforms including Shopify, eBay and Etsy.
“The acquisition should improve Amazon’s ability to compete against Shopify,” D.A Davidson analyst Tom Forte told Reuters on the move.