As Amazon scales back its retail operations to some extent, it’s looking outside for opportunities to expand.
Clicking a button to “buy with Prime” theoretically expands the suite of perks and conveniences available to Prime members. But the e-commerce company is pitching the program to U.S. merchants, including those that don’t necessarily sell through the Amazon marketplace. On Tuesday Amazon said its Buy with Prime program “has been shown to increase shopper conversion by an average of 25%.”
