AliExpress has continued its efforts to digitalise for international merchants and streamline its logistics ecosystem at its 2021 11.11 Global Shopping Festival, which lasted 48 hours.
This year also marked the first time the online retail marketplace’s gala took place in France rather than China, to bring customers a wide-ranging entertainment and shopping experience.
The event was held in Paris Expo Porte de Versailles and saw over 10,000 people in attendance, 700,000 watching via livestream and featured performances from French performers including Bob Sinckler, Mara, Soso Maness and Vladimir Cauchemar.
