Over the last two years, COVID-19 upended life globally. One large impact was reduced demand for in-person experiences such as travel, dining, and even shopping. Consumers relied more on e-commerce, accelerating a steady, long-term trend.
In research ChannelAdvisor conducted last year, 59% of consumers indicated that they were shopping online more than before the pandemic; 38% indicated it was the same. More people tried online grocery shopping and more used buy-online-pickup-in-store services.