With 12 to 24 million online retail sites available worldwide, the growth of ecommerce has not happened in a vacuum. Brands are responding to the demand from consumers and the potential revenue to be made. It is estimated the ecommerce market will increase to $5.4 trillion by 2026 and account for 31 percent of retail sales. But, as more companies vie for a piece of the ecommerce pie, some realize that the growing competition may leave them empty-handed.
