Social commerce, the use of social networks for online shopping, is a relatively new phenomenon compared to other forms of digital shopping. But it likely will be a major part of how shoppers buy in the near-term future.
Your shoppers are spending more than two hours per day on social media, and that number is even higher for Gen Z. They’re turning to social media to connect with friends, to be entertained, and, increasingly, to shop. It’s no surprise that Instagram recently said shopping will be a core part of its platform. You can expect other social networks to follow suit.
