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Cyber Monday sales could reach $13 billion, testing everything retail learned during the pandemic

November 30, 2020

Via: CNBC

Cyber Monday will put retail websites and warehouses to their biggest test yet.

The industry is bracing for what is likely to be the largest day for digital sales ever recorded in the United States, with spending expected to reach between $10.8 billion and $12.7 billion, according to Adobe Analytics. That would represent growth of 15% to 35% from a year earlier.

Businesses have had months to prepare for this Super Bowl of the e-commerce world. Ever since the pandemic rapidly shifted spending online, companies have been investing in their supply chains to make sure they had stockrooms chock full of the right inventory, and to ensure delivery providers could speedily get packages to doorsteps.

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