image credit: Wuestenigel / CC BY 2.0

Cyber Monday poised to net record $9.4B in the US

December 2, 2019

For years now, Cyber Monday has served to extend the Thanksgiving-Black Friday sales event, and this year the trends observed over the weekend are expected to hold true, if not intensify.

That includes the fact that mobile shopping was the preferred method for more people than in years past, as shoppers more than ever took care of their holiday to-do lists online, and that heavy promotions were the biggest draw. Even luxury players appear to be forced to slash prices, in part a consequence of a bankrupt Barneys clearing its inventory, which is being felt at higher-end department stores like Neiman Marcus, according to MKM Partners.

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