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Costco’s Thanksgiving Website Crash May Have Cost It Almost $11 Million

December 2, 2019

On Thursday morning, the Thanksgiving holiday, Costco added a banner to its website alerting shoppers that its website was “experiencing slow response times.”

While Costco kept its doors closed Thanksgiving, it had planned to offer its Black Friday deals early online. After posting about the response times, the retailer later acknowledged the outage and extended its Thanksgiving Day sales.

“The website is currently experiencing longer than normal response times,” it later read. “Please note that all Thanksgiving Day-only promotions have been extended into Friday November 29th, WHILE SUPPLIES LAST. We apologize for any inconvenience.”

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